MATADOR MUAY THAI RETENTION REPORT

The real story: Gymdesk says all 89 are Active, but attendance trend says 39 deserve a look. Most of those are Watch-tier, early signals worth a light check-in, not a fire drill. The 4 Urgent and 19 High cases are where a real conversation should happen this week. 5 active members have no membership plan on file in this export (Michael mejia, cesar ramirez, parpinya phongpatum, Natalie Garcia, May Cho MUAY THAI) — their $/mo shows as blank until that's fixed in Gymdesk, so actual confirmed revenue is likely a bit higher than the $15,430 shown here.

Start with Urgent, then High. kenny mark, kevin murudumbay, May Cho MUAY THAI are the closest thing to guaranteed near-term cancellations you have right now — still billed, 60+ days dark. Work down the list from there.

Low utilization alone isn't proof someone's unhappy, injury, travel, and busy weeks explain a lot of it. But paired with a Watch or High flag above, it's a strong signal the member is questioning the value of what they're paying for. Don't send a generic blast to this whole list, use it to prioritize who to actually call.

This frozen list likely mixes three different groups: temporary pauses, people who should be reactivated, and quiet cancellations that never got cleaned up. Median inactivity of 73 days and 18 people past 90 days says a status audit is overdue. Frozen count grew from 33 to 38 since the last report, worth confirming that's mostly intentional pauses and not silent churn.

Right now this data only exists in this report, who's Urgent, who's High, who's Frozen. The sheet is where that turns into a record of what actually happened when someone called. Once it starts filling in, future reports can show real save rates, not just risk flags.

How to use these: Call the Urgent and High names, a real voice saves more memberships than a text ever will. Text is fine for Watch and Frozen. Always personalize the opener with something real, their plan, their favorite class time, how long they've trained, it takes five extra seconds and makes it obvious this isn't a mass blast. Log every outcome in the retention sheet above, even "left a voicemail" or "said they'll think about it," that's what turns next month's report from a guess into a real save-rate number.