MATADOR MUAY THAI RETENTION REPORT

The real story: Gymdesk says all 96 are Active, but attendance trend says 37 deserve a look. Most of those are Watch-tier, early signals worth a light check-in, not a fire drill. The 2 Urgent and 22 High cases are where a real conversation should happen this week. 5 active members have no membership plan on file in this export (Michael mejia, cesar ramirez, parpinya phongpatum, Natalie Garcia, May Cho MUAY THAI) — their $/mo shows as blank until that's fixed in Gymdesk, so actual confirmed revenue is likely a bit higher than the $16,700 shown here. Worth noting: of the 4 Urgent members from last cycle, Kevin Murudumbay came back on his own (August 24) and Kenny Mark officially canceled (see Section 5), those are now resolved. May Cho got a call, she's on vacation and plans to continue, front desk is following up. Michael Rosas was flagged Urgent three reports running, but he trains privately, not on the group class schedule, so attendance data was never going to catch his real visits, he's been pulled out of risk screening (see note below).

Excluded from risk screening: Michael Rosas ALUMNO DE ERIC (Muay Thai Adults Unlimited, $200/mo). Trains privately, off the group class schedule, so group check-in data doesn't reflect real attendance. Still counted in Active Members and confirmed revenue above, just not scored for risk.

Start with Urgent, then High. Ryan Kahrimanian, May Cho MUAY THAI are the closest thing to guaranteed near-term cancellations you have right now — still billed, 60+ days dark. Work down the list from there.

Low utilization alone isn't proof someone's unhappy, injury, travel, and busy weeks explain a lot of it. But paired with a Watch or High flag above, it's a strong signal the member is questioning the value of what they're paying for. Don't send a generic blast to this whole list, use it to prioritize who to actually call.

This frozen list likely mixes three different groups: temporary pauses, people who should be reactivated, and quiet cancellations that never got cleaned up. Median inactivity of 78 days and 17 people past 90 days says a status audit is overdue. Frozen count moved from 38 to 36 since the last report.

Kenny Mark was flagged Urgent last cycle, called, and confirmed he's cancelling, no time anymore since going back to work after an injury. That's a clean save-attempt-then-loss, exactly what this report is for. Ch33tah Cruz was already 305 days dark in Frozen and finally got processed as a real cancellation instead of sitting there indefinitely. Two real data points is a start, this is what future reports will use to calculate an actual churn rate instead of an attendance-based guess.

This is exactly what the sheet is for. Kevin Murudumbay's entry shows he already came back on his own, so he's off the Priority List above. Kenny Mark and Ch33tah Cruz's entries match the cancellations in Section 5, the log and the Gymdesk export agree. May Cho's entry says she's on vacation and continuing normally, but she's still showing Urgent by attendance since she hasn't logged a visit, that's a case where the human note matters more than the number, front desk just needs to confirm she's actually back when she returns.

How to use these: Call the Urgent and High names, a real voice saves more memberships than a text ever will. Text is fine for Watch and Frozen. Always personalize the opener with something real, their plan, their favorite class time, how long they've trained, it takes five extra seconds and makes it obvious this isn't a mass blast. Log every outcome in the retention sheet above, even "left a voicemail" or "said they'll think about it," that's what turns next month's report from a guess into a real save-rate number.

Round 1 is done, Mayra emailed everyone below about a week ago. This is round 2: who gets a phone call now, and who gets a second email. Check the retention sheet first, anyone who already replied is off this list.